Fuji Television's new studio was part of the broadcaster's plan to commemorate its 50th anniversary. The studio makes full use of the latest digital technologies to create a "digital content factory" suitable for a diverse range of media, including dramas and variety programs, but also movies and content for mobile devices. By consolidating and expanding its studios in a single location near the head office, Fuji Television has made possible integrated production, from planning and recording through editing and post-production. The new studio not only enhances production efficiency and profitability, and improves content creativity and quality, but is also a new landmark for the area alongside Fuji Television's headquarters building. The plan for the studio was also part of a private urban renewal project. The facility is located along the east side of Symbol Promenade Park, and the design integrates the two to provide a space for various types of events.