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Ginza Velvia Kan
Ginza Velvia Kan

This integrated commercial building was designed around three main concepts-stylish side streets, an adult retreat, and a source of information and entertainment. The building facade was designed to resemble a boundary screen that created a "retreat for adults" at a site along the fashionable Ginza back street of Namiki-dori. This screen was consciously designed to provide the same kind of image and technique of a Japanese bamboo blind, gently separating interior and exterior, and offering glimpses of the chic and elegance within. The vertical aluminum fins that serve as the blind contain high-intensity LED lights at random intervals, and in the evening these random LED lights and the light that pours from shops through slit windows suggest an excitement and bustle that creates a center for disseminating information and entertainment along Namiki-dori.

ClientMitsui Fudosan
LocationGinza, Chuo-ku, Tokyo
Floor Area13867.2m2
FloorsB2F/9F
Completion March 2007
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